Research 2012

Research in 2012 shows:

  • 83 per cent of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next.
  • 66 per cent of senior marketers purchase promotional products at least every three months.
  • 73 per cent of buyers use merchandise at promotional events, and over three-fifths (63 per cent) of buyers use it for brand awareness and re-branding.

Top 3 reasons why people keep promotional items

  1. Usefulness (89%)
  2. Memories
  3. Value of item


Other figures

·         The CPI for promotional gifting beats all forms of media except billboards.

·         62% have done business with the advertiser AFTER receiving the item.

·         92% believe branded promotional merchandise increases company brand awareness

·         76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation.

·         Over half (52%) purchased from companies branded on a Promotional merchandise product on their desk.

Sources: BPMA research 2009, National survey carried out by Source-e, April 2007; ASI

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