Research in 2012 shows:
- 83 per cent of senior marketers plan to increase or maintain spend on promotional merchandise from this year to next.
- 66 per cent of senior marketers purchase promotional products at least every three months.
- 73 per cent of buyers use merchandise at promotional events, and over three-fifths (63 per cent) of buyers use it for brand awareness and re-branding.
Top 3 reasons why people keep promotional items
- Usefulness (89%)
- Memories
- Value of item
Other figures
· The CPI for promotional gifting beats all forms of media except billboards.
· 62% have done business with the advertiser AFTER receiving the item.
· 92% believe branded promotional merchandise increases company brand awareness
· 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation.
· Over half (52%) purchased from companies branded on a Promotional merchandise product on their desk.
Sources: BPMA research 2009, National survey carried out by Source-e, April 2007; ASI