New study shows global effectiveness of promotional products

The annual ASI Ad Impressions Study was launched in 2006 to give its members powerful data that shows promotional merchandise is one of the most cost-effective advertising mediums available.

For the 2013 version, the ASI conducted thousands of live and online interviews with businesspeople and college students in the United States, Canada, Europe and Australia. The resulting study gauges consumer perceptions of promotional products and how they influence buying decisions, and breaks down the effectiveness of promo product categories by demographic group. It demonstrates the cost-per-impression of promotional product categories, and shows how promotional products compare to other forms of advertising media.

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