US average corporate gift spend increases

TREVOSE, PA – December 9, 2014 – The annual corporate gift-giving survey released by the Advertising Specialty Institute® (ASI) in the USA shows companies planning holiday rewards will spend $10 more per customer and $5 more per worker, despite static overall budgets.

Companies giving gifts told ASI they plan to spend an average of $43 per customer or prospective customer on popular promotional products like food baskets or wine bottles branded with a company’s logo. Food and beverages topped the 2014 gift list, followed by desk accessories, writing instruments and calendars.

According to ASI’s 6th annual Corporate Gift Spending Survey, businesses giving gifts to employees will spend an average of $50 per worker. Most companies are handing out gift cards, followed by food/beverages, apparel and cash bonuses. This year, charitable donations and travel ranked at the bottom of the employee gift list.

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