According to research conducted on behalf of the British Promotional Merchandise Association, 94 per cent of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months and nearly two-fifths (39 per cent) of us are more likely to use a business that has given us a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given us anything. Two thirds of us like to hang on to such gifts for more than six months and 44 per cent keep them for over one year. More than half of respondents (54 per cent) said they would go and get a promotional product that was being handed out, provided it was useful to them. ‘Likability’ is also important in this decision.
Nearly half (46 per cent) of people questioned said that they like receiving free products that have an advertising message, and half (50 per cent) would like to receive such items more often. 98 per cent think that promotional products are not a waste of money.