Category Archives: Research

The Global Ad Impressions survey by America’s Advertising Specialty Institute (ASI) measures the ‘impressions’, recall and ownership of promotional merchandise. Researchers conducted thousands of in-person and online surveys in the US, Canada, Mexico and Europe. The report breaks down by region and product category, with sections covering Germany, France and the UK. The survey answers […]

A recent promotional merchandise survey by the British Promotional Merchandise Association (BPMA) asked buyers of promotional products what the key influences are when making a buying decision. Researchers interviewed 291 qualified buyers of promotional merchandise at Marketing Week Live 2018 and B2B Marketing Expo 2018. Respondents use 32% of promotional gifts as tradeshow giveaways and […]